This guide explains the Trucking Made Simple™ standard: what to measure, why it matters, and how to protect profit, time, and sustainability.
Trucking Made Simple™ is not accounting software. It is a discipline system.
Most drivers know what a load pays. Few know what it truly costs. This guide exists to replace guessing with clarity.
Without true cost, drivers confuse revenue with profit. Deadhead is ignored. Return miles are forgotten. Wait time goes undocumented. Fuel gets guessed. And the real cost — time away from family — goes unmeasured.
Revenue does not matter. Profit does.
A “big rate” can still lose money. A lower rate can still be profitable. Only disciplined math tells the truth.
If it moves the truck, it costs money.
O.T.R.A.F.F stands for On The Road Away From Family.
It measures: Net revenue ÷ total hours away.
This is not “per driving hour.” It’s per hour of life spent away. Time is the only non‑renewable asset in trucking.
Before accepting a load:
If you do not control your numbers, your numbers control you.